Canon Medical provides equipment for new Research Centre

Canon AWRC Feb 202017 February 2020

Canon Medical is providing a diagnostic ultrasound system to the new multi-million pound Advanced Wellbeing Research Centre (AWRC) at Sheffield Hallam University to help gain an insight into health and wellbeing issues ranging from performance management of elite athletes to the rehabilitation of stroke patients and the health of older people. For example, the Canon Medical ultrasound system is being used to explore the effectiveness of power assisted exercises in the rehabilitation of stroke patients that can improve muscle mass and strength.

The AWRC has been supported by £14m of funding from the Department of Health and Social Care and a £905k investment from the European Regional Development Fund. It is located in the Sheffield Olympic Legacy Park and has a mission to prevent and treat chronic disease through co-designed research into physical activity. It was officially opened by the Active Travel Commissioner for Sheffield City Region and Britain’s most successful Paralympian, Dame Sarah Storey.

Mark Hitchman, Managing Director at Canon Medical Systems UK states, “We are inspired by the research and innovation work underway at AWRC. Using our diagnostic ultrasound systems the teams are able to push the boundaries of what we currently know about the human body and find new ways to help prevent sports injuries, rehabilitate people with chronic illness and make us all fighting fit as our bodies age.”

Photo caption: Left to right: Ian Watson, Director of Commercial Solutions Canon Medical Systems UK, Mark Holmshaw, President & CEO of Canon Medical Systems Europe; and Mark Hitchman, Managing Director of Canon Medical Systems UK attending the opening of the Advanced Wellbeing Research Centre (AWRC) as strategic partners. 

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