“Fantastic”, “inspirational” and “just what we need” were just some of the comments heard after Professor Sir Muir Gray, the recipient of the BIR/Toshiba Mayneord Award, delivered the opening plenary lecture of UKRC, in Liverpool, on Monday 29 June 2015 to a packed audience of around 400 radiologists, radiographers and physicists
The lecture was entitled “From quality to value—population and personalised imaging”, and was an appropriate introduction to the four streams of the conference: clinical, advances in technology, service delivery and informatics. His lecture centred on how to transform care with the aim of increasing value for both populations and individuals. The talk challenged clinicians, not commissioners, to lead the way and to take charge of the future, and called for them to “imagine, design, plan and construct”.
Professor Gray emphasised the importance of “technical value” using the equation of outcome divided by resources, but stressed that time and burden of treatment must be recognised as well as the issue of whether the right interventions are being used appropriately and in a timely manner.
Professor Gray is a Consultant in Public Health at Oxford University Hospitals Trust and Director of Better Value Healthcare Ltd.
The BIR Toshiba Mayneord Memorial Lecture is an annual award made to an individual or a group of collaborators in recognition of recent or current contributions in the wide and expanding field of radiology. The lecture was founded in 1984 in memory of Professor Val Mayneord CBE, FRS, past president of the BIR. The lecture is given at the annual UKRC.
Toshiba sponsors this BIR award that recognises values, skills and contributions at the forefront of medical imaging, as it is in line with Toshiba’s commitment to education.
Dr David Wilson, President of the BIR, said “This was an inspiring and motivating talk which challenged every member of the audience to analyse the “value” in the service they provide.”
You can view the lecture on the UKRC website here http://www.ukrc.org.uk/presentation-webcasts.
Read an interview with Professor Gray on the BIR website:
Previous recipients include Professor John Buscombe (2014), Professor Richard Ehman (2012), Professor Sir Mike Richards (2011) and Lord Darzi (2010).
Photos (top, left to right) Mark Hitchman (Managing Director, Toshiba Medical Systems, UK) David Wilson (President, BIR), Professor Sir Muir Gray, Jacqueline Fowler (Chief Executive, BIR), Hiroyuki Tachikawa (President and CEO Toshiba Medical Systems Europe BV).
Photos (right) Professor Sir Muir Gray and (bottom) with Dr David Wilson